Retrofitting was the main goal of this idea, from physical applications to connected presence. Bringing together visuals styles from multiple bars and anticipating a cost efficient design to work on multiple avenues.

Walker’s Flyin’ Bar was a long time coming and much needed branding project for the team at Will’s Pub and Lil’ Indies in Orlando, Florida. Enhancing the cocktail and drink experience through catering special events. It was mostly word of mouth that brought up the opportunities. But, what people don’t know, they won’t ask about.  Working through Covid-19 Shutdown proved new business models for many bars & restaurants. How they conduct their business, expanded their network, and being able to cater to their market against the roll of the dice. Taking business outside of their storefronts and expand to new areas.

The style of this branding was referenced through a mix of classic fighter pilot with 70’s RV and muscle car design. Through building a retrofitted horse trailer into a mobile bar station, this design proved super applicable to blend in with rough welding and any makeshift adjustments to the catering setups. Making worn and weathered look desirable. Whether seen on the mobile bar or setup of a standard pop-up table and tent usage, there is an aesthetic that connects across the board. Brining a central hub to what these bars have to offer outside of their well-known Florida establishments.